Top 5 Social Apps on Android in South Africa Q1 2023

During the first quarter of 2023, the performance of the top 5 social apps on the Android platform in South Africa demonstrated significant trends across downloads, revenue, and active users. Here are the highlights based on data from Sensor Tower.

TikTok saw a notable increase in downloads and revenue. Weekly downloads started at around 35K in late December 2022 and climbed to approximately 66K by the end of March 2023. Revenue followed a similar upward trajectory, peaking at around $171K in mid-March. Active users hovered around the 2.9M mark throughout the quarter.

Facebook also experienced growth in downloads and active users. Downloads increased from roughly 34K in late December to a notable 76K by the end of March. Active users consistently rose, reaching over 14M by the end of the quarter. Revenue remained relatively stable, averaging around $2.7K weekly.

Facebook Lite showed a steady increase in downloads, starting at around 28K in late December and reaching approximately 92K by the end of March. Active users fluctuated slightly but remained above 4M throughout the quarter.

TikTok Lite - Save Data had a consistent performance in downloads and active users. Downloads began at around 28K in late December and rose to about 56K by the end of March. Active users consistently increased, peaking at over 820K in late March.

Instagram experienced steady growth in both downloads and active users. Weekly downloads increased from approximately 24K in late December to around 36K by the end of March. Active users remained stable, averaging around 3.5M throughout the quarter. Revenue varied slightly, peaking at around $252 in the last week of March.

These insights, sourced from Sensor Tower, provide a comprehensive overview of the performance of leading social apps in South Africa for Q1 2023. For more detailed insights and data, visit Sensor Tower.